CEO's Word

When we talk about the future visualizing the hopes and ambitions as highly-valued goals that we look forward to achieving, this should not be confined to wishes. Instead, we must accept the challenge and adopt a proper scientific planning approach being accompanied with hard work in order to be able to cope with all around us and join the procession of the modern era. This makes it inevitable for us to optimize the utilization of our abilities and resources to become a highly reputable entity all-over the world. This is in an era that obliges us to adhere to innovation, creativity and continuous development and upgrading in order to support competitiveness and deepen the desire for survival. Therefore, I solicit all employees ,my colleagues and my sons to exert their best efforts to achieve our ambitions, maintain our company’s high reputation and always advance it forward.

The company shall maintain its leading position in satisfying all smokers’ tastes through a variety of tobacco products. It shall also fulfill its responsibility to make use of advanced technological methods in manufacturing tobacco products observing the healthy, social and economic aspects.

The Eastern Company “Eastern Company” seeks to take advantage of its position as a pioneer in the production of all types of tobacco products that satisfy all the tastes and desires of its customers at home and abroad, and to work on developing it to maintain and develop it to reach this same level of leadership, and its future ambitions in other activities that are limited to the scope of the Preservation of the environment

LET'S EXPLORE

Company Vision

The company’s management strives to maximize the intellectual and creative capital for the development of the human element, as the human element is considered an asset of the company that must be preserved and to overcome all difficulties by providing an appropriate work environment and taking care of it through leadership, technical and administrative training to create cadres capable of carrying out management and production responsibilities and marketing in order to be able to keep pace with the rapid development in the world of industry and to face all the new challenges. The percentage of trainees during the presented year to the total number of employees in the company was about 28%. Whereas, the company’s general assembly issued directives regarding pressure and rationalization of spending as much as possible, especially in the non-production related elements.